YOUR BRAND STORY, EVERYWHERE

The way brands reach audiences has changed. The ones breaking through aren't posting more — they're distributing smarter. We built the infrastructure for that.

Get In Touch See How it Works

Clouted drove 39M+ impressions for Jimmy Zhang's House of Feelings launch — 12,200+ clips and nearly 1M engagements across creator distribution.

Our Work

We've worked with the biggest names across entertainment, music, gaming, and tech.

ILLENIUM (Liquid State)

How Liquid State and Illenium partnered with Clouted to make "Forever" and "Still Breathing" go viral

30M+

TOTAL VIEWS

~1,000

CLIPS IN 2 WEEKS

3×

OVERDELIVERY VS TARGET CPM

Get your brand in front of the right audience. At scale.

In a world where every brand has become a publisher and organic reach has become the highest-signal growth channel, distribution is the only moat. Clouted focuses on making sure your content is shown to the right audience across TikTok, Instagram, YouTube, and X — and builds the intelligence layer that makes every subsequent campaign smarter.

Clipping

Your brand's best content moments through niche-matched creators. Every post follows a strategic brief. Campaigns launch in 24 hours. UGC reuse rights included.

Brand noise is higher than ever. Organic reach has never been lower.

Posting once to your own channel reaches under 5% of your followers. Paid CPMs keep rising. The answer isn't more spend — it's smarter distribution.

Traditional brand marketing

Owned channels · paid media · one post

Under 5% organic reach on your own channel
Rising paid CPMs with shrinking returns
One asset, one post, one platform
More spend without compounding reach

Clouted distribution

Creator-native · multi-platform · simultaneous

One piece of content. Hundreds of clips.
Every platform. Simultaneously.
100,000+ creator network activated at scale
Intelligence layer compounds every campaign

From brief to everywhere. In days, not weeks.

Step 01

Asset Ingestion

You send your campaign assets, brand guidelines, and goals. We identify the highest-retention moments and brief-worthy content for each platform.

AI moment tagging

Step 02

Creator Match

Niche-matched creators aligned to your brand's audience: lifestyle, tech, beauty, fitness, entertainment, gaming. Brief routed per platform.

Audience-aligned pool

Step 03

Distribution

Clips go live across 100,000+ creators. Simultaneous deployment across TikTok, Reels, and Shorts. Campaigns launch in 24 hours.

Launch day surge

Step 04

Real-Time Results

Live dashboard: views, CPM, creator output, engagement, and performance signals by platform. Mid-campaign optimization included. Final report delivered 48 hours post-campaign.

Mid-campaign optimize

100,000+

creators in network

1/5th the CPM

of paid media

190+ countries

global brand reach

24hr

campaign live time

Meet the Team

Justin Banusing

CEO & Co-Founder

Previously at

Adriel Yong

COO & Co-Founder

Previously at

Adriel Yong

Born and raised in Singapore, Adriel built an education charity scaling to hundreds of volunteers, raised millions in philanthropic capital, founded a private markets investment platform, and launched two venture funds across Asia. He worked with major family conglomerates across Asia before joining Clouted as a second-time operator. Obsessed with decision discipline, AI contribution margins, and building systems that compound.