YOUR NEXT GAME LAUNCH, EVERYWHERE

The way players find games has changed. They're not reading reviews — they're watching clips. The launches breaking through aren't bigger. They're better distributed. Clouted is the AI engine for gaming distribution: activating 100,000+ gaming creators to clip, post, and trend your launch across TikTok, Instagram, YouTube, and Twitch networks from day one.

Get In Touch See How it Works

Gaming scene with controller or screen suggesting interactive entertainment

Clouted supported a game studio's launch by hitting 130% of their original target goal for launch day downloads.

Our Work

We've worked with the biggest names across entertainment, music, gaming, and tech.

ILLENIUM (Liquid State)

How Liquid State and Illenium partnered with Clouted to make "Forever" and "Still Breathing" go viral

30M+

TOTAL VIEWS

~1,000

CLIPS IN 2 WEEKS

3×

OVERDELIVERY VS TARGET CPM

The AI engine for viral marketing

Clouted's Virality Engine deploys AI agents that ingest your brand's strategy, content library, and digital presence — then execute autonomously across every distribution channel. But what separates us from every other tool on the market is what happens after the campaign ends.

Every video analyzed, every format tested, every optimization made feeds back into your Distribution Intelligence layer. The platform learns which formats win, which audiences convert, and which channels compound. Every campaign makes the next one faster, smarter, and more effective.

Get your game in front of players. Not just viewers.

Players discover games on TikTok before they open a store page. We get your launch, update, or DLC clipped, distributed, and trending across 100,000+ gaming creators before day one ends. Not just views — player acquisition, wishlist conversions, and the algorithmic signals that tell platforms your game is trending.

Gameplay Clipping

The highest-retention gameplay moments — kills, clutches, easter eggs, patch reveals — through genre-matched gaming creators across TikTok, YouTube Shorts, Reels, and Twitch clip networks. 24 hours.

The store page isn't where players find games anymore.

TikTok and Instagram are the new game discovery engines. Players watch gameplay before they read a review. They follow creators before they follow studios. One launch trailer isn't a distribution strategy — it's a single post.

Traditional game marketing

Trailers · press · paid ads

Declining organic discovery
$25+ CPM on gaming paid audiences
One trailer, one moment, one shot
One trailer is not a distribution strategy

Clouted distribution

Player-native · clip-first · data-driven

$0.019 avg CPM
100s of clips surrounding launch
Gen Z + streamer audiences reached natively
Works across PC, console, mobile

From build to buzzing. Before your launch day ends.

Step 01

Asset Ingestion

Share gameplay footage, trailer, or raw clips. AI tags hype moments: kills, easter eggs, story reveals.

AI hype detection

Step 02

Creator Match

Genre-matched creator selection: FPS, RPG, battle royale, mobile, esports niches. Platform briefs per format.

Genre-niche creators

Step 03

Distribution

Clips go live across 41k+ gaming creators. TikTok, Shorts, Reels, Twitch clip networks. Flat CPM.

Launch day surge

Step 04

Real-Time Results

Live dashboard: views, creator output, CPM, engagement, and trending signals by platform and region.

Region-level data

41,200+

gaming creators

$0.019 avg CPM

gaming campaigns

190+ countries

global player reach

72hr

campaign live time

The way content spreads has changed

Most platforms let algorithms decide who sees your content. You post, the algorithm gates distribution, and you hope it lands. Clouted routes around that — putting your content in front of audiences directly through trained creators who already have the reach you need.

Social-first

Your channel

Algorithm

Under 5% of followers

Distribution-first

Your content

Clouted Engine — 100,000+ creators

Millions of people

Meet the Team

Justin Banusing

CEO & Co-Founder

Previously at

Adriel Yong

COO & Co-Founder

Previously at

Adriel Yong

Born and raised in Singapore, Adriel built an education charity scaling to hundreds of volunteers, raised millions in philanthropic capital, founded a private markets investment platform, and launched two venture funds across Asia. He worked with major family conglomerates across Asia before joining Clouted as a second-time operator. Obsessed with decision discipline, AI contribution margins, and building systems that compound.