YOUR NEXT SONG, EVERYWHERE

Songs don't get discovered anymore — they get distributed. The artists breaking through right now aren't louder. They're everywhere at once. We're the infrastructure that puts them there.

Get In Touch See How it Works

Liquid State and Illenium partnered with Clouted to make "Forever" and "Still Breathing" go viral — 30M+ views, roughly 1,000 clips in two weeks, and 3× overdelivery versus target CPM.

From single release to chart presence. We handle the distribution — you focus on the music.

Our Work

We've worked with the biggest names across entertainment, music, gaming, and tech.

ILLENIUM (Liquid State)

How Liquid State and Illenium partnered with Clouted to make "Forever" and "Still Breathing" go viral

30M+

TOTAL VIEWS

~1,000

CLIPS IN 2 WEEKS

3×

OVERDELIVERY VS TARGET CPM

Every FYP. Every week.

Songs break on social before they break on streaming. Clouted routes your release through genre-matched creators, fan pages, and distribution networks that already have the audiences you need. The result: release-week velocity, chart presence, and streaming lift — not just views.

Clipping

Every post attributes your official sound. Strategic campaign brief drives hundreds of creators simultaneously. AI identifies the hook, the drop, and the moments most likely to loop. Campaigns launch in 24 hours. UGC reuse rights included. Timeframe: 2 to 4 weeks.

Streaming playlists don't build fanbases. Distribution does.

Getting placed on a Spotify editorial is passive. Getting your song clipped and posted by thousands of creators in release week — that's how songs break in 2026. One is discovery. The other is momentum.

From drop to chart. In days, not months.

Step 01

Asset Ingestion

You send the song, music video, or lyric video. We tag the hook, the drop, and the moments most likely to loop.

AI hook detection

Step 02

Creator Match

Genre-matched creators: rap, R&B, pop, EDM, afrobeats, indie. Fan page operators briefed on sound use.

Genre-matched pool

Step 03

Distribution

Clips distributed across 100k+ creators. Release day surge on TikTok, Reels, Shorts. Sound trend seeded.

Release day surge

Step 04

Stream Lift + Data

Live dashboard: views, CPM, creator output, streaming delta on Spotify + Apple Music. Chart position tracking.

DSP stream delta

100,000+

creators in network

$0.43 lowest CPM

music campaigns

190+ countries

global listener reach

24hr

campaign live time

Meet the Team

Justin Banusing

CEO & Co-Founder

Previously at

Adriel Yong

COO & Co-Founder

Previously at

Adriel Yong

Born and raised in Singapore, Adriel built an education charity scaling to hundreds of volunteers, raised millions in philanthropic capital, founded a private markets investment platform, and launched two venture funds across Asia. He worked with major family conglomerates across Asia before joining Clouted as a second-time operator. Obsessed with decision discipline, AI contribution margins, and building systems that compound.