The match
A natural fit
Choose creators whose followers already care about your category. A smaller creator in the right niche can do more than a big one in the wrong one.
Creator Seeding
The right voice. The right audience. Every time
A creator seeding campaign places your brand or release with creators whose audiences already care about your category, so people discover you through accounts they follow.
Unlike traditional influencer marketing, our creators approve all deliverables to run through distribution (clipping, ads, etc.) so your singular creative turns into dozens to hundreds.
1–3 weeks typical placement window
*Creator availability, scope, and approvals shape the timeline.
creator network
client campaigns
Creator seeding puts your brand in front of an audience through an account they already follow
Instead of running an ad, you’re getting introduced. A placement could be a vlog mention, a theme page posting your track, or a creator’s honest first impression.
The match is what makes it work. Clouted picks creators based on audience fit, engagement quality, and tone, and screens every one for fake followers and brand safety before they’re recommended to you.
Done right, seeding looks like organic adoption, with several accounts in the same community talking about you around the same time.
Audience qualityBrand relevance
96
91
88
969188124
Creators matched
74%
Post rate
6.8M
Earned reach
A good placement feels like a tip from a friend
The trust
A real audience
Clouted checks that every creator’s followers are real and actually engaged. Only creators who pass the authenticity and bot screening make your shortlist.
The introduction
Something honest
Give the creator the key points or an approved script to work from, then let them deliver it in their own voice. Their audience follows them for their opinion, so it works best when it sounds like them.
The handoff
A way to find you
Make sure viewers can act on the mention, with your account tagged and the product or release easy to find. A great introduction loses its value if people can’t look you up afterward.
One campaign.A connected process.
Start with the launch or release and the people you want to reach. Agree on goals, budget, KPIs, and the kind of creators that fit your brand.
Clouted finds creators whose audiences match yours and screens each one for authenticity, engagement, and brand safety, with a human review before any recommendation reaches you.
Clouted handles outreach, negotiation, and briefing. Deals can be flat rate, performance-based, or hybrid, matched to the creator and your goals.
Content is reviewed before it’s posted to make sure it’s accurate and on-brand. Placements go live on the schedule agreed in the brief.
Follow each placement’s performance in real time, and use what you learn to choose who to work with again and where to place your brand next.
The right audiences already exist
Music & live events
Genre-aligned creators and theme pages on Instagram and TikTok put your track or lineup in front of listeners who already love the genre.
Start with
A new release
Entertainment & creators
Entertainment pages and genre communities introduce your film or series to the fans most likely to watch it.
Start with
A trailer or premiere
Gaming & communities
Genre-matched creators across FPS, RPG, battle royale, and mobile can show players what makes your game worth trying.
Start with
A launch or update
Brands & products
Creators in lifestyle, tech, beauty, or fitness can introduce a product to followers who trust their taste.
Start with
A product launch
Before you start
Good questions. Clear answers
Your goal, target audience, budget, and the KPIs you’ll judge placements by. Share your brand guidelines, key messages, and any creators or topics to avoid.
Micro-influencers (under 100K followers) tend to drive higher engagement and conversion, since their audiences are tighter and more loyal, while macro-influencers reach more people at once. Clouted activates both and recommends the mix that fits your goals.
Seeding is about the creator’s audience, so your brand appears on their channel for their followers. UGC is about the content, so creators make videos about your brand that can be posted anywhere, including your own accounts and ads. Some campaigns use both.
Set your key messages and non-negotiables in the brief, and review content before it goes live. Leave room for the creator’s own voice, since that’s what their audience trusts.
The shortlist spreads placements across different communities in your category instead of stacking creators with the same followers. Every placement is tracked against your KPIs, so the next round moves budget toward the creators who reached new people.
Agree on budget and KPIs with your Clouted team before outreach. Creator deals can be flat rate for established creators, performance-based for developing ones, or hybrid for long-term partnerships.
Every placement is tracked against the KPIs you set through a live dashboard. You’ll see which creators drove results, which makes the next round of seeding easier to plan.